Meet Jenna - the Founder of Trackfellow

Discover the vision behind Trackfellow, a user-friendly app revolutionizing dog tracking. Join founder Jenna on her journey to make dog tracking easier, accessible, and fun!

Introduction

Hi there! I’m thrilled to share my journey and vision with you as the founder of Trackfellow. Creating this app has been an incredible adventure, fueled by my passion for dogtracking and my desire to make the process easier, more accessible, and fun for everyone involved.

I actively train and compete in dogtracking events and volunteer with the Swedish Home Guard as a K9 dogcommander. I also love spending time with friends at our local dog training club, where I continue to develop my own skills and mentor new dogtracking enthusiasts.

Here’s a glimpse into why I decided to develop Trackfellow, what I aim to achieve, who this app is for, and the problem it aims to solve.

The journey

The idea for Trackfellow began last year (2023), born out of a simple yet profound realization: there was a significant gap in the market for a user-friendly, comprehensive dog tracking app. As an avid dog enthusiast and tracker myself, I understood the challenges and frustrations faced by both beginners and experienced trackers. This inspired me to create an app that could transform the way we train and track with our dogs.

Why I decided to create Trackfellow

  1. Personal passion: My deep love for dogs and tracking led me to envision an app that could simplify and enhance this activity for others.
  2. Identifying a need: I noticed that existing apps were either too complicated, lacked essential features, or were not user-friendly enough for everyone.
  3. Desire to innovate: I wanted to bring something new to the table—an app that not only meets the current needs but also anticipates future ones.

What I aim to achieve

  1. Ease of use: Trackfellow is designed to be intuitive and easy to use, whether you are a novice or a seasoned tracker.
  2. Comprehensive features: From laying tracks and marking specific points to detailed statistics and weather data, Trackfellow offers everything you need in one place.
  3. Community building: By allowing users to send and receive tracks, the app fosters a community where dog enthusiasts can share their experiences and learn from each other.
  4. Continuous improvement: We are committed to developing the app based on user feedback, ensuring it evolves to meet your needs.

Who the app is for

  1. Beginners: If you’re new to dog tracking, Trackfellow’s user-friendly interface will make your learning curve smooth and enjoyable.
  2. Experienced trackers: For those with more experience, the app provides detailed analytics and customization options to fine-tune your training.
  3. All dog owners: Whether you’re involved in mantrailing, competitive tracking, or simply enjoy tracking as a recreational activity with your dog, Trackfellow is for you.

The Problem We Solve

  1. Fragmented information: Trackfellow consolidates all the tools and information you need into one app, eliminating the need to juggle multiple resources.
  2. Accessibility: By making tracking accessible to people with varying levels of experience and from different parts of the world, we democratize the joy of dog tracking.
  3. Efficiency: The app’s features, such as automated weather data downloads and comprehensive reporting, save you time and enhance the quality of your training sessions.

Conclusion

Creating Trackfellow has been a labor of love, driven by my dedication to improving the dog tracking experience for everyone. I am immensely grateful for the support and enthusiasm from the community, and I am excited to see how Trackfellow will make tracking more accessible, enjoyable, and effective.

Thank you for joining me on this journey. Together, we can revolutionize dog tracking and create a community of passionate, skilled, and happy trackers.

Warm regards,

Jenna
Founder, Trackfellow